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Mattel Sees Diverging Trends in Toy Sales as Barbie Slips, Uno Thrives

Mattel Sees Diverging Trends in Toy Sales as Barbie Slips, Uno Thrives

Author:

Global Cryptocurrency

Published:

2025-10-22 18:58:02

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BTCCSquare news:

Mattel's latest earnings reveal a tale of two portfolios. While Barbie and Polly Pocket lose momentum, Uno cards notch their ninth consecutive quarter of growth—cementing status as the world's top-selling card game. American Girl dolls and Hot Wheels maintain strong demand, with licensed Jurassic Park and Wicked merchandise gaining traction.

The company absorbed a 6% sales decline and 25% profit drop in Q3, attributing the slump to retailers delaying orders amid tariff uncertainties. Management remains confident in hitting full-year targets, though analysts note December performance must compensate for the soft quarter.

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